Claudio La Feria del Jamón

In Bilbao, the name Claudio is synonymous with good quality, good value ham. The business dates back to 1948 when they decided the time had come for ham - a luxury product at the time - to be put within everyone's reach. It was a decision that would revolutionize the business. Three generations later, and they are still selling premium Iberian pork products at their premises in Bilbao's Old Town.
A successful career that came out of specializing in one area, making generations of local mouths water.